Crossly

A set of rules and protocols that allows different software applications to communicate and exchange data with each other.

The extent to which consumers are familiar with and recognize a brand, its products, or services.

A strategic planning tool that organizes and schedules content across different platforms and time periods.

The process of finding, organizing, and sharing relevant content from various sources to provide value to your audience.

A strategic marketing approach focused on creating and distributing valuable, relevant content to attract and retain a clearly defined audience.

The action you want users to take after interacting with your content, such as making a purchase, signing up, or downloading.

The economic ecosystem built around content creators who monetize their skills, knowledge, and audience through various platforms and business models.

Publishing the same content across multiple social media platforms, ideally with platform-specific adaptations.

The percentage of people who click on a link or ad after seeing it, calculated by dividing clicks by impressions.

The monetary value of publicity gained through promotional efforts other than paid advertising, calculated based on equivalent advertising costs.

The percentage of people who interact with your content relative to the total number of people who see it.

Content that remains relevant and valuable to your audience over time, without becoming outdated.

A word or phrase preceded by the # symbol used to categorize content and make it discoverable on social media platforms.

A planned approach to using hashtags to increase content visibility, reach new audiences, and organize content around specific topics.

A marketing strategy that involves partnering with individuals who have significant social media followings to promote products or services.

The complex system Instagram uses to determine which posts appear in users' feeds and in what order.

A multi-image or multi-video post format on Instagram that allows users to swipe through multiple pieces of content in a single post.

Measurable values that demonstrate how effectively a company is achieving key business objectives.

Broadcasting real-time video content to an audience over the internet, allowing for immediate interaction and engagement.

A targeting method that finds new people who are similar to your existing customers, based on shared characteristics and behaviors.

A social media influencer with a large following, typically between 100,000 to 1 million followers.

A social media influencer with a smaller but highly engaged following, typically between 1,000 to 100,000 followers.

A social media influencer with a very small but highly engaged following, typically between 1,000 to 10,000 followers.

A protocol that allows web pages to become rich objects in social media posts, controlling how content appears when shared.

A digital advertising strategy that shows ads to people who have previously visited your website or interacted with your brand.

A performance measure used to evaluate the efficiency of marketing investments by comparing the profit gained to the cost of the investment.

A form of digital marketing that uses paid advertising to increase visibility in search engine results pages (SERPs).

The practice of optimizing websites and content to rank higher in search engine results pages (SERPs) and increase organic traffic.

The process of monitoring social media channels for mentions of your brand, competitors, industry keywords, or relevant topics.

The collection, measurement, and analysis of data from social media platforms to understand performance and optimize strategies.

Using tools and software to automatically schedule, publish, and manage social media content across multiple platforms.

The process of creating, publishing, and analyzing content across social media platforms to build and maintain a brand's online presence.

The process of tracking and analyzing mentions, conversations, and sentiment about a brand across social media platforms.

A psychological phenomenon where people look to others' actions and opinions to determine their own behavior, especially in uncertain situations.

A specific group of people that a business aims to reach with its marketing messages, products, or services.

A short-form video platform that has become one of the most popular social media apps, especially among Gen Z users.

A tool that creates shorter, more manageable links from long URLs, often with tracking and analytics capabilities.

Content created by users, customers, or fans that showcases or mentions a brand, product, or service.

Social media metrics that look impressive but don't necessarily indicate meaningful business value or engagement.

The total amount of time viewers spend watching your video content, which is a key metric for video platforms like YouTube.

A way for applications to communicate by sending real-time data to other applications when specific events occur.

YouTube's short-form vertical video format, designed to compete with TikTok and Instagram Reels.