Engagement Rate
The percentage of people who interact with your content relative to the total number of people who see it.
Also known as:
Engagement Rate
Engagement rate is a key social media metric that measures how actively your audience interacts with your content. It's calculated by dividing total engagements (likes, comments, shares, saves) by total reach or impressions, then multiplying by 100.
Why it matters
Engagement rate indicates content quality and audience interest. Higher engagement rates suggest your content resonates with your audience and can lead to increased organic reach.
How to calculate
Formula: (Total Engagements Γ· Total Reach) Γ 100
Engagements include:
Industry benchmarks
Pro tips
Related Terms
Social Media Analytics
The collection, measurement, and analysis of data from social media platforms to understand performance and optimize strategies.
Vanity Metrics
Social media metrics that look impressive but don't necessarily indicate meaningful business value or engagement.
KPIs (Key Performance Indicators)
Measurable values that demonstrate how effectively a company is achieving key business objectives.