KPIs (Key Performance Indicators)
Measurable values that demonstrate how effectively a company is achieving key business objectives.
Also known as:
KPIs (Key Performance Indicators)
Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a company is achieving key business objectives. In social media marketing, KPIs help track progress toward specific goals.
What it means
KPIs are quantifiable metrics that organizations use to evaluate their success in reaching specific targets. They provide a clear way to measure performance and make data-driven decisions.
Why it matters
How to choose them
1. Align with business goals: Choose KPIs that directly support your company's objectives
2. Make them specific: Define exactly what you're measuring and how
3. Ensure measurability: Select metrics you can actually track and quantify
4. Set timeframes: Establish when and how often you'll measure progress
5. Make them actionable: Choose KPIs that can inform decision-making
Common social media KPIs
Examples
Pro tips
Common mistakes
Related Terms
Social Media Analytics
The collection, measurement, and analysis of data from social media platforms to understand performance and optimize strategies.
Vanity Metrics
Social media metrics that look impressive but don't necessarily indicate meaningful business value or engagement.