Open Graph
A protocol that allows web pages to become rich objects in social media posts, controlling how content appears when shared.
Also known as:
Open Graph
Open Graph is a protocol created by Facebook (now Meta) that enables web pages to become rich, interactive objects when shared on social media platforms. It controls how your content appears in social feeds, including the title, description, image, and other metadata.
Key elements
Why it matters
Implementation
HTML meta tags:
```html
<meta property="og:title" content="Your Title" />
<meta property="og:description" content="Your Description" />
<meta property="og:image" content="https://yoursite.com/image.jpg" />
<meta property="og:url" content="https://yoursite.com/page" />
<meta property="og:type" content="article" />
```
Best practices
Platform support
Related Terms
SEO (Search Engine Optimization)
The practice of optimizing websites and content to rank higher in search engine results pages (SERPs) and increase organic traffic.
Social Media Management
The process of creating, publishing, and analyzing content across social media platforms to build and maintain a brand's online presence.
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant content to attract and retain a clearly defined audience.