Influencer Marketing
A marketing strategy that involves partnering with individuals who have significant social media followings to promote products or services.
Also known as:
Influencer Marketing
Influencer marketing is a marketing strategy that involves partnering with individuals who have significant social media followings and influence over their audience to promote products or services.
What it means
Influencer marketing leverages the trust and authority that influencers have built with their audiences to promote brands, products, or services. It's about authentic recommendations from trusted voices.
Why it matters
How to do it
1. Define your goals: Establish clear objectives for your influencer marketing campaign
2. Identify target audience: Understand who you want to reach and where they spend time
3. Find relevant influencers: Research and identify influencers whose audience matches your target market
4. Evaluate influencers: Look at engagement rates, audience quality, and brand alignment
5. Develop partnership strategy: Create mutually beneficial relationships with influencers
6. Track and measure: Monitor campaign performance and ROI
Types of influencers
Examples
Pro tips
Common mistakes
Legal considerations
Related Terms
Micro-Influencer
A social media influencer with a smaller but highly engaged following, typically between 1,000 to 100,000 followers.
Macro-Influencer
A social media influencer with a large following, typically between 100,000 to 1 million followers.