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Micro-Influencer

A social media influencer with a smaller but highly engaged following, typically between 1,000 to 100,000 followers.

Published September 30, 2025
Beginner
influencer-marketingpartnershipsmarketing

Also known as:

small-influencerniche-influencercommunity-influencer

Micro-Influencer


A micro-influencer is a social media content creator with a smaller but highly engaged following, typically between 1,000 to 100,000 followers. They often have niche expertise and strong relationships with their audience, making them valuable partners for brands.


Key characteristics

  • Follower count: 1,000 to 100,000 followers
  • High engagement: Often 3-7% engagement rate
  • Niche expertise: Specialized knowledge in specific areas
  • Authentic relationships: Genuine connections with followers
  • Affordable rates: Lower cost than macro-influencers
  • Local influence: Often have regional or community influence

    • Why they're valuable

  • Higher engagement: More authentic interactions with followers
  • Cost-effective: Lower rates than celebrity influencers
  • Niche targeting: Reach specific, interested audiences
  • Authenticity: More trusted by their followers
  • Flexibility: Often more willing to work with smaller brands
  • Local impact: Strong influence in specific communities

    • Best practices for working with micro-influencers

  • Research thoroughly: Find influencers aligned with your brand
  • Build relationships: Engage with their content before reaching out
  • Clear briefs: Provide detailed campaign requirements
  • Fair compensation: Pay appropriately for their work
  • Creative freedom: Allow them to maintain their authentic voice
  • Long-term partnerships: Consider ongoing collaborations
  • Track results: Measure engagement and conversions

    • How to find micro-influencers

  • Hashtag research: Search relevant hashtags in your industry
  • Platform tools: Use Instagram's suggested accounts feature
  • Influencer databases: Tools like AspireIQ, Upfluence, or Grin
  • Social listening: Monitor who's talking about your brand
  • Competitor analysis: See who your competitors work with
  • Industry events: Meet influencers at conferences or meetups

    • Red flags to avoid

  • Fake followers: Accounts with suspicious follower patterns
  • Low engagement: Poor engagement rates despite follower count
  • Irrelevant content: Content that doesn't match your brand
  • Unprofessional behavior: Inconsistent posting or poor communication
  • Over-promotion: Accounts that only post sponsored content
  • Fake metrics: Inflated or manipulated engagement numbers

    • Related Terms

    Influencer Marketing

    A marketing strategy that involves partnering with individuals who have significant social media followings to promote products or services.

    Intermediatemarketing

    Macro-Influencer

    A social media influencer with a large following, typically between 100,000 to 1 million followers.

    Intermediateinfluencer-marketing

    Nano-Influencer

    A social media influencer with a very small but highly engaged following, typically between 1,000 to 10,000 followers.

    Beginnerinfluencer-marketing
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    Quick Info

    Difficulty:Beginner
    Categories:
    influencer-marketingpartnershipsmarketing
    Authors:
    Crossly Team