Instagram Carousel

A multi-image or multi-video post format on Instagram that allows users to swipe through multiple pieces of content in a single post.

Published September 30, 2025
Beginner
instagramcontent-types

Also known as:

multi-image-postswipe-postgallery-post

Instagram Carousel


An Instagram carousel is a post format that allows you to share up to 10 photos or videos in a single post. Users can swipe left or right to view all the content, making it perfect for storytelling, tutorials, and showcasing multiple aspects of a topic.


Key features

  • Multiple media: Up to 10 photos or videos per post
  • Swipe navigation: Users swipe to view all content
  • Individual captions: Each slide can have its own caption
  • Mix media types: Combine photos and videos in one carousel
  • Story-like feel: Similar to Instagram Stories but permanent

  • Best use cases

  • Tutorials: Step-by-step how-to guides
  • Product showcases: Multiple angles or features
  • Before/after content: Transformation stories
  • Educational content: Breaking down complex topics
  • Behind-the-scenes: Multiple moments from an event
  • User-generated content: Curating multiple customer posts

  • Content strategy tips

  • Hook on first slide: Make the first image compelling
  • Tell a story: Use the sequence to build narrative
  • Consistent branding: Maintain visual consistency across slides
  • Clear progression: Each slide should add value
  • Call-to-action: End with a clear next step
  • Mix formats: Combine photos, videos, and graphics

  • Design best practices

  • Square format: 1080x1080 pixels for best results
  • Consistent style: Use similar filters, colors, or layouts
  • Readable text: Ensure any text is legible on mobile
  • Visual flow: Create smooth transitions between slides
  • Brand elements: Include logos or brand colors consistently

  • Analytics to track

  • Swipe rate: How many people swipe through all slides
  • Engagement rate: Likes, comments, saves per slide
  • Time spent: How long users view each slide
  • Swipe patterns: Which slides get the most attention
  • Ready to get started?

    Online Presence with One Click

    Connect your social media accounts and publish to multiple platforms in one go.

    βœ… Add unlimited accountsβœ… Publish instantly across all platforms

    No credit card required β€’ Free forever plan

    Quick Info

    Difficulty:Beginner
    Categories:
    instagramcontent-types
    Authors:
    Crossly Team